I’ve been seeing this quite a bit, a personal Facebook profile set up for a Toastmasters club. For new clubs that are thinking about doing this, be aware that technically using a personal profile to promote something is against their terms of service and having a “club” page promoting the club, even if you’re not selling a product or service, falls into that category.
Even if using a personal profile wasn’t against Facebook’s T.O.S. it’s not helping your club at all promote itself to the general public.
Image one is what a club page should look like, notice it says “Likes” in the image banner. This page is always viewable, ALL of it, including posts and pictures to anyone not logged in to Facebook, and is also viewable to people who don’t have Facebook accounts.
Image two is what a page looks like set up as a personal profile.
Image three is what that personal profile looks like to someone not logged into Facebook, i.e the general public. Note the lack of information and not being able to view the posts from the page?
Image 4 is what many personal accounts look like when not logged in to Facebook. Which is pretty much nothing.
So in order for clubs to maximize Facebook use, make sure your Club page is set up as a Business account. https://www.facebook.com/pages/create/ You do need the personal account to maintain the business/fan/club page but you can also assign multiple people to administrate the page.
If your club has set the account up using a personal profile, you can transition it to being a “page”. Just be aware that not everything is transferred. You can migrate the personal profile to a public business/club page here: https://www.facebook.com/pages/create.php?migrate
Please read this first in advance of doing the profile to page migration.
From Facebook: Will all of the content on my Timeline be transferred when I convert my personal account to a Page?
- When you convert your personal account to a Page, we’ll automatically transfer certain info to your Page:
- All of your friends and followers will be converted to people who like your new Page
- Your current profile picture will become your Page’s profile picture
- Your username will become your Page’s username
- You’ll keep your role on any Pages that you help manage
- Other content (ex: personal info, posts, photos) won’t be transferred to your Page. You can download your Facebook info before you begin this process. Also, you’ll lose your admin status for any groups or apps you manage from your personal account, so be sure to add new admins before converting.
Information about downloading your information can be found here: https://www.facebook.com/help/131112897028467