Facebook Personal Pages or Business Pages for Toastmasters Clubs?

I’ve been seeing this quite a bit, a personal Facebook profile set up for a Toastmasters club. For new clubs that are thinking about doing this, be aware that technically using a personal profile to promote something is against their terms of service and having a “club” page promoting the club, even if you’re not selling a product or service, falls into that category.

Even if using a personal profile wasn’t against Facebook’s T.O.S. it’s not helping your club at all promote itself to the general public.

Image one is what a club page should look like, notice it says “Likes” in the image banner. This page is always viewable, ALL of it, including posts and pictures to anyone not logged in to Facebook, and is also viewable to people who don’t have Facebook accounts.

Image two is what a page looks like set up as a personal profile.

Image three is what that personal profile looks like to someone not logged into Facebook, i.e the general public. Note the lack of information and not being able to view the posts from the page?

Image 4 is what many personal accounts look like when not logged in to Facebook. Which is pretty much nothing.




TM fb1


tm fb2


tm fb4  Image #3 has some privacy settings set to public, but that’s all the settings will allow.

So in order for clubs to maximize Facebook use, make sure your Club page is set up as a Business account. https://www.facebook.com/pages/create/ You do need the personal account to maintain the business/fan/club page but you can also assign multiple people to administrate the page.

If your club has set the account up using a personal profile, you can transition it to being a “page”. Just be aware that not everything is transferred. You can migrate the personal profile to a public business/club page here: https://www.facebook.com/pages/create.php?migrate

Please read this first in advance of doing the profile to page migration.


From Facebook: Will all of the content on my Timeline be transferred when I convert my personal account to a Page?

  • When you convert your personal account to a Page, we’ll automatically transfer certain info to your Page:
  • All of your friends and followers will be converted to people who like your new Page
  • Your current profile picture will become your Page’s profile picture
  • Your username will become your Page’s username
  • You’ll keep your role on any Pages that you help manage
  • Other content (ex: personal info, posts, photos) won’t be transferred to your Page. You can download your Facebook info before you begin this process. Also, you’ll lose your admin status for any groups or apps you manage from your personal account, so be sure to add new admins before converting.

Information about downloading your information can be found here: https://www.facebook.com/help/131112897028467

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Starting a Toastmasters Facebook Club Page

Go to https://www.facebook.com/pages/create to start a Club page.

Banner Image size 851 W X 315 H Pixels (That translates to 11.819 inches X 4.375 inches)

Free photo editors – lets you edit all your photos online, from one easy place. If you don’t have a desktop photo editor these are great.

If you would like to feed your Facebook posts to Twitter:  https://www.facebook.com/twitter/

How to email/text to Facebook: Facebook Fan Page: go to your Fan page, at the top right go to “edit page”, then on the left to “mobile”, near the top it will say “With Mobile Email” to the right of that click “learn more” At the screen that pops up ” Send the upload email for my page to me now.” Click on “Okay” this will email you an email address that you can post updates to Facebook by mobile text or directly by email.

If you have set up Club page up as a personal account, converting it to Club/Business page. https://www.facebook.com/pages/create.php?migrate

IMPORTANT: before converting your profile, read ALL the background documentation on it first! https://www.facebook.com/help/175644189234902/

If you need some ideas to get started with for posts, please check out: https://chieflogroller.wordpress.com/2014/07/22/20-social-media-post-ideas-for-toastmasters/

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Why Toastmasters is invaluable for Managers


I had someone ask me something interesting yesterday while visiting my husband for lunch at the company he works at. The gentleman had asked why I was up in the area, and I explained we had done a Toastmasters demo meeting at UMASS Amherst.

He said he had heard about Toastmasters and was interested in it, but wanted to know more about how specifically it was applicable to business leadership and communication.

I explained that while in Toastmasters, you give speeches, take leadership roles and also fill assorted roles, like timer, grammarian and ah counter, you also have the opportunity to give speech evaluations.

From the perspective of management and learning to be a better manager and give constructive, encouraging and motivational feedback; learning to give a good speech evaluation is extremely useful, because then you can learn how to give better feedback to employees, without coming across as being overly negative or critical.

A few examples.

“You shouldn’t have dealt with that client that way! You should do it this way next time!”

Can become:

“Perhaps we could have dealt with this differently and in the future lets take a look at how we can change this into a positive outcome.”


“Your appearance is disgraceful and unprofessional in the client’s eyes.”

Can become:

“I try to make a point of coming to work in a suit and tie everyday, not because the job demands it, but because I feel more professional and productive when I am dressed well, and clients treat me as equals.”


“You didn’t finish your deadline on time!”

Can become:

“Lets work together on making sure you have all of the information and tools you need to accomplish this in a more timely manner.


“You didn’t explain our goals very well to the client and they don’t understand what we are trying to do!

Can become:

“I have found that when I am talking people outside of our field, I try to do away with a lot of the technical jargon we use all the time, because most people don’t understand it, it helps to sometimes put things in layman’s terms.”

A good part of learning how to give a good evaluation, is learning to do away with the “You should” and replace with the “we” (as in teamwork) and “I could” or “I think” in a more positive way.

It replaces pointing fingers with a less direct but very to the point way of putting something.

From a management perspective, people leave when they are criticized repeatedly and/or they become unproductive and unhappy. Constructive criticism, which Toastmasters evaluations teach you to do, better leads to happier and more productive employees.

Evaluations in my opinion, are far harder than giving a speech, but so is being and becoming a good manager.

Check out a Toastmasters club in your area. http://reports.toastmasters.org/findaclub/

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PowerPoint Planning Tips and Emergency Tips for Toastmasters

PowerPoint Emergency Planning Tips:

  • Plan for the worst and have a backup plan.
  • Be prepared to give the presentation sans slides.
  • Save multiple copies of the presentation: on your laptop, on a zip drive and email it to yourself.
  • Save the PowerPoint as a PDF. Different operating systems, Windows and Mac versions will render your PowerPoint differently, especially if you are not using a standard font, it will default to either Arial or Times New Roman. If you don’t have a PDF creator, you can download a good free one at http://www.cutepdf.com/products/cutepdf/writer.asp (Windows).
  • Don’t forget extra batteries for your clicker.
  • Bring Key Handouts that you can talk about if needed.
  • Have a whiteboard and markers available as a back-up.
  • Bring a backup laptop if available.
  • Bring a backup projector if available.
  • Bonus: bring an extra long extension cord with a splitter.

Places to list/upload your PowerPoint:

Listing your PowerPoint on Slideshare (even just the free version) can increase your SEO (search engine optimization) for your website or blog, plus give your business or cause more exposure. Make sure you put relevant keywords in your description and include any relevant links to external content.

Tips for delivering an effective presentation

  • Show up early and verify that your equipment works properly.
  • Make sure that all equipment is connected and running.
  • Turn off any screen savers.
  • Check that the projector’s resolution is the same as the computer on which you created your presentation and the sizing is going to be accurate.
  • Check the colors on a projection screen before giving the actual presentation.
  • Ask your audience to hold questions until the end.
  • Have the slides be queues for what you are going to talk about, not a verbal of what text is on the slides.
  • Monitor your audience’s behavior, are you interacting with them, engaging them.
  • Involve your audience. Ask questions, make eye contact, use humor if appropriate.
  • Edward Tufte, the leading expert on visual presentation techniques, advises speakers to always prepare a handout when giving a PowerPoint presentation.
  • Practice, Practice, Practice, Practice, Practice, Practice, PRACTICE

PowerPoint Tips:

  • Try to stick to less than three topics per slide, think of a doing a 5-7 minute CC speech, too many examples or details ruins the impact of each slide.
  • If someone got a copy of your slides without hearing your narration, the slides should not make sense on their own.
  • The rule of 4 by 5, says four bullet points of five words each. The rule of 33 says a maximum of 33 words per slide. (but this is not a hard and fast rule)
  • Plan to spend between five seconds and three minutes on a slide, with many slides remaining up for 15 to 30 seconds.
  • Try to avoid using slide effects or noises, they distract from the presentation and can be prone to glitching.
  • Use Color.
  • Use Contract.
  • Use Bullet Points Sparingly.
  • Brand your PowerPoints, if you have a business or organization, try to incorporate logos or business information in a non-obtrusive way. Have clear consistent branding on each slide.
  • Brand your handouts, if you have a business or organization, try to incorporate logos or business information at least at the end of the handout packet.
  • Use upper and lower case text, NOT all caps
  • Font size must be large enough to be easily read. Size 28 to 34 with a bold font is recommended
  • A font size of 28 to 34 with a bold font is recommended for subtitles. The title default size is 44. Use a san serif font for titles.
    • A one-inch letter is readable from 10 feet.
    • A two-inch letter is readable from 20 feet.
    • A three-inch letter is readable from 30 feet.


  • Dark Blue to project a stable, mature message – has a calming effect
  • Red or Orange to trigger excitement or an emotional response
  • Green to make audience comfortable
  • Yellow to get audience attention quickly (more so than any other color)
  • Gray to promote the idea of “quality”
  • White to project honesty/sincerity
  • Black is not appealing to most viewers
  • To keep an audience focused, use dark colors for background and lighter colors for text and illustrations. The eye is naturally drawn to lighter areas and lighter and warmer colored objects appear closer than dark objects.

Inexpensive Stock Photo Sites:

©Forfeng Designs/Forfeng Media 2014   http://www.forfengdesigns.com

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Tips on Preparing for a Phone Interview and Getting Hired in the Digital Age

Tips on Preparing for a Phone Interview and Getting Hired in the Digital Age

With the onset of modern technology, another layer has been added to a basic phone interview, with Skype and Google+ being used for audio and visual interviews.

These are a few steps one can take to make sure their phone and/or virtual interview goes off without a hitch.


  • Confirm the details, time and time zone, date and day, AM or PM.
  • Iron out, who will be calling whom, and in the event that you get disconnected, who will call who back.
  • Have a back-up date and time blocked off in advance, if the interviewer needs to reschedule at the last minute.
  • Make sure you can pronounce your interviewer’s name correctly in advance. There is no shame in asking initially when you first talk to them. If it’s a name with a difficult or out of the ordinary pronunciation, make sure you write it down phonetically, so when you go to address Mr. Kupczyk or Mrs. Leicester, you don’t sound like a twit.
  • For Skype and G+, have a backup plan. Both platforms are not 100% reliable and be prepared for glitchy and dropped connections, so make sure you have signed up for both and you are available on both. (and give your interviewer, in advance, both your Skype name and your Google+ URL so they can connect with you.)
  • For Skype and G+, make sure your webcam works properly and the sound is clear.
  • For Skype and G+, check the visuals behind you on your webcam, having a playboy bunny poster behind you, may not give the image you want to project, or a wallboard pinned with dozens of sticky notes may look messy.
  • Have a land line as your number for the interview if possible. Cell phones are notorious for having a bad connection or dropping a call.

Preparation in advance of the interview:

  • Have a list of questions that you thought out in advance that you think the interviewer might ask and have some answers prepared for them.
  • Research the business as much as possible before hand, and make detailed notes about it. The more information you have in advance, the more you will be prepared for questions from the interviewer.
  • Familiarize yourself with any information about the business in advance is very good.  Knowing that that the Executive Chef’s passion is experimenting with a hard to find wild mushroom is terrific for example, but that is information is better to know and not bring up, unless it’s asked or relevant.
  • Have a list of questions prepared about the job you are applying for. Try to think of business related questions, not just questions related to the job you are applying for. What type of POS systems do they use for example? Who are their main vendors. Who do they consider their primary competition.
  • Do some practice interviews with friends and relatives and take is seriously. Give them a list of prepared questions and then tape if possible your answers. Not everyone has time to brush up on their speaking skills so use the resources that are out there to help. There is a great service out there that is free for job seekers who want to practice their interview skills beforehand. Applicants can check it out at http://www.sayhired.com/bettertalking/ . If you have time, seek out a local Toastmasters group, there are groups all over the world that you can visit without obligation and you may decide to join anyway.

Preparation the day of the interview:

  • Have your resume in front of you.
  • Have a large or several large, glasses of water with you.
  • Sit in an area where you won’t be distracted by anything. Sitting where you can catch the TV, or hear the radio, can distract you at a critical moment when you might be asked something important that you need to concentrate on.
  • Be ready to talk about specifics in your resume. You may have stated in your last job as assistant manger but what precisely did you do? How many employees did you manage. Be prepared and be prepared to say no you “didn’t” do things as well. Lies, even little white ones, always come back to haunt you.
  • Be prepared for off the wall questions. Or ringer questions. What would do if the business got robbed, or there was a fire? or an angry customer?. Stay calm and think before answering.
  • Also be prepared to not answer questions that are infringing on your rights. Legally they may not ask you some things, http://www.eeoc.gov/laws/practices/index.cfm  is a good point of reference for what you don’t legally have to answer. Of course you don’t want to blow the potential interview by refusing to answer a question
  • Take some deep breathes before the call, focus, and SMILE! A smile comes through in your voice.
  • Dress in business attire. While this might seem strange to do, how you feel when you talk on the phone comes through in your phone voice. If you are dressed professionally, you will feel professional. (in the case of doing a virtual visual interview, you should be doing this anyway,)
  • Thank the interviewer for their time.
  • Don’t forget to follow up after the phone interview by email and/or in writing.

Copyright 2014 Forfeng Designs

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Press Release writing for Toastmasters

Title / Headline

The title of your press release should be informative, intriguing and optimized for search engines. The goal is to get the point of the story across in a manner that attracts readers (and potential members and visitors) and adequately conveys keywords to search engines. In pitching to a journalist, you want to get their attention with the title.

For online press releases, the headline is not only the title of the text, it’s the title tag of the web page. That means it will be crawled by search engines and used to index it in search engine result pages. Take the time to write a factual press release title that also incorporates significant keywords browsers can use to locate it.

(Try to start with an attention getting headline, but not over the top) Also include if applicable.  If there is a Photo opportunity: (What it is, where it is, when it is and contact details)

Sub-Title / Sub-Header

Subtitles aren’t always required, (but maybe for certain online press release sites) but take advantage of the opportunity to incorporate more relevant keywords in a that area of your press release.

Introduction / Lead

In the introductory paragraph, quickly but effectively incorporate the who, what, when, where, why, how content you outlined in the title. This paragraph is, in many ways, the most important but also must be the most straightforward and to the point. Its purpose is to give readers the essential information while encouraging them to continue reading.

Summarize the story, who, what, where, when and why. All key information needs to be in this paragraph

Body / Content

Once you’ve explained the essentials of the press release, you can use the body of the press release as a place to elaborate on the who, what, when, where, why and how of the story. If possible, integrate quotations from persons involved in the story, in the case of a club, use members, guests and officers. These help add authenticity to the press release and zip up the content.

Put in more details to flesh out the story you have outlined in the first paragraph

Company Bio (in this case Toastmasters club bio)

Ideally, your press release should not exceed ¾ of a page in single-spaced font. This leaves enough room for a brief club bio to conclude the copy. If you’re writing the press release about your club, you may use this space to write a short paragraph about who you are and what your club does. It doesn’t hurt to include any awards your club or club members have received.


The traditional mark used to indicate a press release is finished is a series of three pound signs, or, ###. At the bottom and centered.

Contact Information

Include your contact information at the end of your press release so that members of the media or potential customers know how to get in touch with you (and your club). Traditionally, you’re encouraged to include your name, website, company or association (in this case Toastmasters club) name, address, email address, phone number, fax number, toll-free number, and any other relevant contact information.

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Suggested Weekly Marketing Schedule for a Toastmasters VPPR

Twice or at least once a week: (5 minutes or less each time)

  • Check your club’s Facebook Page for questions/comments and respond if necessary
  • Check Twitter with a program like HootSuite or Tweetdeck (or login to the platform)
  • Check LinkedIn. Reply to emails and comments if needed.
  • Scan Twitter followers and feed for relevant or interesting conversations to join.
  • Check your Google+ page, post one thing (at least)
  • Set-up and Scan Google Alerts for club mentions.

Weekly (space throughout the week, set one day aside (5 minutes) each to do one thing)

  • Build Twitter Lists to better organize ongoing discussions and special interest groups. (say Monday)
  • Add new content to Facebook like videos or photos. Pre-schedule some posts for throughout the week (say Tuesday)
  • Make sure you have at least one post scheduled for Saturday.
  • Schedule tweets through HootSuite, Tweetdeck or Bufferapp to go out at least once a day, or at least several times per week. Keep in mind if you connect your blog post and Facebook business page to twitter, it will also feed that content in. (say Wednesday)
  • Write at least one new blog post, Pin the image in the post to Pinterest (if using). (say Thursday)
  • Catch up on LinkedIn discussions and add some new connections. (say Friday)

Aggregation tools:

https://trello.com  and https://workflowy.com/

Content Sources:

Free Toast Host Support:


(or in Youtube, search for FreetoastHost2) http://www.youtube.com/watch?v=IukiJWpYZ1Q

Website Options:

Social Media Management Tools:


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